GOAL To increase both the sales and visibility of Optim Incorporated’s medical and industrial products through a targeted media outreach campaign.

STRATEGY
Publicize individual scopes targeting each product’s specific audience through media outreach, customer newsletters and exposure at local and national trade shows. Focused campaigns on the most positive and differentiating aspects for maximum results.

Overhaul company’s website and wrote and produced videos for products to stream on website and send to clients to demonstrate the products’ ease of use.

Highlight the staff’s unique skill set and level of expertise in creating and maintaining these products.

RESULTS
Optim Incorporated was featured in various industrial, security, medical and automotive publications that touted the unique benefits of their products.

Company secured a $500,000 order with the US Department of Homeland Security after several positive articles appeared trade magazines

Medical device sales continue to increase as a result of a brand new energized sales force as well as a targeted marketing and public relations campaign.

Optim’s FreedomView® LED Fiberscope was named the “2007 Readers’ Choice Product of the Year” by Photonics Tech Briefs (PTB). The magazine is the only major photonics publication that targets design engineers; it’s selectively bound into NASA Tech Briefs, the world’s largest circulation design engineering magazine.