GOAL To raise funds for and awareness of New England Patriot Matt Light’s Charitable Foundation by planning and executing all aspects of his annual clay target shooting tournament.

STRATEGY
Worked to identify new partners who could donate goods and services as well as sponsors. Reviewed previous events and changed the look and feel to appeal to a wider audience. Capitalizing on the fame of Light, we attracted the interest of every possible media outlet regionally, locally and nationally. Implemented a social media program and turned one tweet into a friendship between Matt Light and Sports Illustrated’s Peter King that since has generated hundreds of thousands of dollars for both men’s charities.