Media Outreach & Publicity – Every day, new media channels are being created to get news, opinions and headlines in front of a more discerning, strategic and segmented audience. News on demand, 140-character Tweets and mobile technology have changed the way we communicate. As consumer choice grows, it becomes critical to find the right audience willing to receive your messages and become part of your community.
Crisis Communications – How you react in the first few minutes of a crisis will determine the future of your company’s reputation to customers, employees and stakeholders. Are you ready to handle the pressure of an unexpected event interrupting the way you do business? Poorly handled crises damage personal and professional reputations, end careers and destroy companies, yet people rarely think about a crisis until faced with one.
Employee Communications – The most successful companies have happy, energized and team-oriented players. How do leaders effectively communicate their vision to their employees and get everyone working toward that shared goal? Consistent communication from the top lets employees know that they are respected, valued and have a real stake in the company’s future.
Event Management – If you are spending time and money planning a corporate or nonprofit event, you want the best return on that investment. Do people eagerly anticipate seeing you every year or mark it down as just another obligation on their “to-do” list? Make your event stand out among the competition through planning, preparation and publicity.
Media Training - Media Training, critical in today’s media-centric environment, helps you develop and deliver clear, concise messages in high pressure situations. As the number of communication channels increase, so does the need to constantly adapt and refine your messages for these specialized audiences. Are you ready for your close-up?
Social Media – Good news (and bad) travels fast. Yet with so many social media platforms to choose from, where do you start and how do you know which ones are the best fit for your company’s culture? Selecting the right tools and embracing the strategy behind these tiny bursts of information will exponentially increase your visibility and eventually, your company’s bottom line.
Speechwriting – There’s a reason we measure presidents and other leaders by their skill behind the “Bully Pulpit”. Speechmaking is an essential quality of leadership. A compelling speech forcefully delivered can convey an organization’s mission to an outside audience and also unite the employees of that organization around a clear and concise vision unlike anything else in a successful leader’s arsenal.
Slowey/McManus Communications www.sloweymcmanus.com
PRSA Counselor’s Academy
As a member of PRSA’s Counselor’s Academy, we are part of an exclusive community of PR professionals across the country committed to lifelong learning and professional excellence. http://www.prsa.org/Network/Communities/CounselorsAcademy