Guiding Principles

 
HONESTY Having the tough conversations even when it’s not what a client wants to hear;

INTEGRITY Agreeing to never represent more than one industry simultaneously unless both parties agree and the objectives are different;

HARD WORK Leveraging our talents, resources and contacts to help our clients succeed;

EXCEPTIONAL SERVICE Becoming true partners with our clients, setting expectations, communicating frequently and effectively and delivering on our promises;

COMMITMENT TO LIFELONG LEARNING Understanding we don’t know it all and adopting best practices from those in the profession we admire and embracing the latest technologies when appropriate to do so.

We share the belief that the most important part of Public Relations is the word relationship.  We build bonds and forge relationships with our clients that are long-lasting and meaningful. It’s not simply about scoring a great media placement (although it does get our blood pumping) it’s not how we define success.

When you retain The Goodwin Group, you get more than the media contacts in our database. You get seasoned practitioners who will teach you how to develop and sustain media relationships long after our engagement has ended.