Goodwin Group Case Study

Senior Care Options

Challenge
To increase enrollment for low-income seniors in Senior Care Options program by launching state-wide grass-roots effort; visiting senior centers, housing authorities, and councils on aging with informational presentations and literature.

Solution
Created and coordinated PSA's and bylines for Elder Affairs Secretary in English, Russian and Spanish, focusing on local and statewide television and print media. Targeted placements in newsletters.

Results
Efforts dramatically increased enrollment by 38%.

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