Goal
To help the bank increase its customer base by creating and promoting new programs and to increase the visibility of top level managers to illustrate Strata Bank's exceptional customer service.

Strategy
Increase recognition of Strata Bank's CEO and personnel through articles and photographs in local papers, business publications & trades.

Develop a new program targeted to children that demonstrates the bank's community commitment and its desire to bring in new customers.

Coordinate major events to highlight the bank's position in the community.

Results
Secured several feature articles placed in trade publications, business journals and local newspapers that positioned bank staff as "trusted experts."

Launched "Strata Kids Count," a program designed to help underprivileged children by providing community grants to youth education programs.

Wrote and placed byline articles and news releases on relevant financial topics.

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