PRESCRIPTION STRENGTH PR
01.26.2012
Matt Light Foundation Super Bowl Raffle Underway
Entry Deadline: 11:00am Thursday, February 2, 2012 Drawing Date: Thursday February 2, 2012 Grand Prize: Winner and a guest will be Matt Light’s special guests at the 2012 Super Bowl Game on Sunday, February 5, 2012 at Lucas Oil Stadium … Continue reading →
11.03.2011
A Fish Tale: How one Company Rescued its Image from a Negative Story
The Boston Globe’s investigative unit recently published a story several months in the making titled On the Menu but not on your Plate The article discussed how area restaurants (and chefs) swap out or mislabel fish (they took samples of the fish … Continue reading →
07.01.2011
Dairy Bar Goes Digital and You Can Too!
Social media; two little words we hear on a daily basis. But what does it actually mean and how are companies using it effectively? Social media’s most popular vehicles are facebook and twitter yet despite concerns over privacy and appropriate … Continue reading →
04.27.2011
Getting the Media’s Attention
Yesterday, we ran an event for NE Patriot Matt Light and as I watched him completely engulfed in a sea of microphones, I realized that while it may be true that Matt has a big advantage over most of us … Continue reading →
03.14.2011
Socially Challenged
Being first to get your message out there doesn’t mean you’re “winning” (sorry, Charlie) the attention and loyalty of your audience. In fact, sometimes it can be just plain stupid. Take last week’s news that a Chrysler social media company … Continue reading →